Mobile Sciences Knowledge Group Signs Contract to Provide Metro Mitsubishi With Text Messaging ServicesCompany's technology will allow auto dealership to send customers text message service notices, end-of-lease...
LAS VEGAS, Aug. 29 /PRNewswire/ -- Las Vegas-based Mobile Sciences Knowledge Group (MSKG), a SellingSource.com company and a leading provider of mobile marketing communications, announced that it signed an agreement with Metro Mitsubishi of Omaha, Neb. to provide SMS text messages and alerts to help the auto dealership capitalize on lease returns while enhancing its customer service. "We are absolutely thrilled to be the first auto dealership in the country to use this type of technology to provide better service to our customers while at the same time generate increased traffic into the dealership," said Robert Terp, General Manager and Owner of Metro Mitsubishi. MSKG will provide SMS text messages to Metro Mitsubishi's customer base that have supplied their mobile phone numbers and opted-in to receive text messages from the dealer on their wireless phones. Initially, the Company will broadcast reminders to Metro's customers about recommended car maintenance service checks. MSKG will also send messages 90 days before a car leaseholders' lease is scheduled to expire, inviting them to visit the dealership and purchase their vehicle or consider another auto lease or purchase. "We are confident that Metro Mitsubishi will find our SMS mobile messaging services to be an inexpensive, yet highly effective marketing and customer-service tool," said Derek LaFavor, Chairman and Chief Executive Officer of SellingSource.com, MSKG's parent company. "MSKG's mobile technology will allow Metro Mitsubishi to provide customers with an added-value service and convenience while also continually reinforcing Metro's strong brand." Once MSKG's initial program is implemented, Metro Mitsubishi will consider expanding its program to notify vehicle owners that their vehicle is ready for pickup after service or maintenance. "Metro Mitsubishi is making a cutting-edge move by adding text-messaging to its marketing program," said Robert Lee, Director of Business Development for MSKG. "We are very excited to provide them this solution and believe they will find it a simple, yet highly effective and innovative way to reach customers. Right now, at least 65 percent of Americans have mobile phones and 95 percent of text messages are read. Metro Mitsubishi will be able to instantaneously reach their customers without intruding on their day in the manner of the more traditional methods of communication -- phone calls and direct mail." About Mobile Sciences Knowledge Group Mobile Sciences Knowledge Group (MSKG), a SellingSource.com company, is leading the industry in mobile marketing solutions. Its innovative mobile applications offer interactive and comprehensive solutions to build highly responsive and profitable mobile marketing campaigns. MSKG is dedicated to the development of technology, including short message service (SMS) marketing applications, mobile commerce, enterprise solutions and wireless application protocol (WAP) applications. For more information, please visit http://www.mskg.com or contact Laura Olson-Reyes, Marketing Communications Director, at 702-835-8040. About SellingSource.com Founded in 1997, SellingSource.com develops technology and marketing solutions for the specialty finance industry. The privately held business is listed on the 2007 Inc. 500 list of America's fastest-growing companies. Its affiliated companies offer turnkey lender solutions, data solutions, consumer communication services, prepaid and stored-value marketing solutions, consumer acquisition services, payment processing, and infrastructure solutions including co-location and disaster recovery hot sites. For more information, please visit http://www.sellingsource.com or contact Laura Olson-Reyes, Director of Marketing Communications, at 702-835-8040.
Contact:
Laura Olson-Reyes
Mobile Sciences Knowledge Group
Phone: 702-835-8040
Mobile: 702-883-1779
Laura.olsonreyes@sellingsource.com
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