NORTHVILLE, Mich., Oct. 30 /PRNewswire/ -- OSRAM Opto Semiconductors, Inc. and Chrysler's Mopar(R) Underground SEMA design team have collaborated on an exciting new vehicle sure to win big with high rollers. The vehicle, dubbed the Chrysler Town & Country Black Jack, showcases OSRAM LED (Light Emitting Diode) systems and technology along with other breakthrough innovations that bring all of the excitement of a high-stakes blackjack game inside a 2008 Town & Country. The Black Jack will debut at the 2007 SEMA Show in the Mopar booth (#42427). As one of America's most popular minivans, the 2008 Chrysler Town & Country may be more readily associated with carting groceries and running errands. However, there is nothing typical about the Black Jack. Inspired by the dark allure of a Las Vegas casino and the red and burnt orange undertones of a Vegas sunset, A-listers and high rollers will feel red-carpet ready when stepping out in the gleaming Black Jack. The fashionable black exterior readily exudes the decadence of Las Vegas. This VIP-touch is incorporated into the interior of the vehicle with amber lounge illumination powered by OSRAM LED technology -revolutionary lighting components renowned for their styling flexibility, energy efficiency, unlimited color options and high reliability. "The Chrysler Town & Country Black Jack provides ample interior room for a Vegas-style blackjack table, customized with OSRAM's signature LED technology," said Tom Shottes, president and CEO of OSRAM Opto Semiconductors, Inc. "The versatility of LEDs offers unprecedented precision in ambient lighting and supports the styling detail of Chrysler's user-friendly interior." OSRAM LED Systems and component technology provides the Black Jack with the sleek sophistication of a VIP lounge. OSRAM's amber-colored DRAGON Pucks and LINEARlight COLORMIX FLEX with Advanced Power TOPLED(R)s illuminate the blackjack table installed in this vehicle. LINEARlight COLORMIX FLEX strips provide illumination flexibility for lighting curved, bent or other challenging surfaces. OSRAM LINEARlight COLORMIX FLEX Advanced were also used to illuminate the ceiling center console, providing accent illumination. The amber color and soft mood lighting complement the rich black leather interior and ultra-suede headliner. The ambience created is the ideal mobile party-lounge for any hipster out on the town with friends. The floor of the Black Jack shines with white DRAGON Sticks featuring OSRAMs Golden DRAGON LEDS and is also bathed in an amber glow with Backlights featuring Power TOPLED(R)s. "The lounge trends in Las Vegas, combined with the application of premium materials in this vehicle, create the Vegas-mood we were aiming for," said Abhinand Lath, president of Sensitile. "It was exciting to have an innovative Detroit-based company like Sensitile team up with Chrysler's designers to push the limits of a functional and practical vehicle and dress it up for a night out on the town." The fully-functional Black Jack was created and designed by Chrysler's Mopar Underground SEMA design team, a group of in-house automotive enthusiasts who donate their time to the SEMA project vehicles. The Mopar Underground is overseen by Ralph Gilles, Vice President of Jeep/Truck & CFM Design, Chrysler LLC. Mopar Underground has been customizing Chrysler, Jeep(R) and Dodge production vehicles for the SEMA show since its creation in 2002. The team creates tricked, tuned and customized vehicle concepts meant to develop performance parts, accessories, customization and keep the Mopar spirit and passion alive. The Black Jack will tour events throughout the auto show season. About OSRAM Opto Semiconductors OSRAM Opto Semiconductors GmbH of Regensburg is a wholly owned subsidiary of OSRAM, one of the two leading lighting manufacturers in the world. It offers its customers solutions based on semiconductor technology for lighting, sensing and visualization applications. The company employs more than 3,600 people worldwide and operates sites in Regensburg (Germany), Santa Clara (USA) and Penang (Malaysia). Sales for the fiscal year ending September 2006 totaled more than EUR 500 million. For more information, visit www.OSRAM-os.com . OSRAM Opto Semiconductors and OSRAM Automotive Lighting work together to offer a complete line of cutting-edge, award-winning, light emitting diode (LED) products and system solutions for the automotive industry from individual LED components to Joule(TM) Standardized Automotive LED Systems. OSRAM LED products enable the automotive industry to take advantage of the functionality, durability, energy-savings, and styling potential LEDs provide. About OSRAM SYLVANIA LED Systems The OSRAM Global LED Systems Division (LS) integrates and manufactures LED systems and electronic drivers for the general lighting, automotive lighting and display/optic markets through a global network of research, design and manufacturing teams. The organization also develops new technologies for LED Systems to continually leverage its competitiveness in the industry. The LS division consists of three regional business development organizations located in Europe, NAFTA and Asia.
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