LAS VEGAS, Oct. 30 /PRNewswire/ -- OSRAM SYLVANIA, the world leader in automotive lighting solutions, is using the Automotive Aftermarket Products Expo (AAPEX) (Booth 2421) to debut a new product packaging redesign which strengthens the SYLVANIA brand, particularly in the competitive aftermarket sector. The redesign represents the first major graphics change in nearly a decade for the venerable automotive supplier. According to company officials, there were a number of variables that factored into a new packaging appearance for hundreds of SYLVANIA's products. "SYLVANIA products are modern, bold and bright and our goal was to redesign SYLVANIA packaging to mirror the premium traits of each one of our aftermarket products," said Denise Champagne, marketing manager, OSRAM SYLVANIA. "The clean, crisp designs form an identity for each of our products that will easily alert anyone purchasing a SYLVANIA light about its outstanding features. These new graphics will help educate consumers on the fact that they have choices when it comes to automotive lighting products." As a result, OSRAM SYLVANIA expects the redesigned packages to grab the attention of consumers and encourage them to visit the product display. "Not only do we feel the new packaging is eye-catching but much easier for consumers to understand which product is best suited for their needs," said Carol Pregger, principal packaging engineer for automotive lighting at OSRAM SYLVANIA. "We are now using colorful, value-proposition icons, on the front and back of our packages, denoting levels of brightness, down-road sight distances and increased peripheral vision. These symbols help distinguish our products' best performance attributes." OSRAM SYLVANIA is committed to developing environmentally-friendly products and programs through its Global Care initiative. This sentiment is echoed in the redesigned packaging as well. Overall the new changes will reduce the amount of plastic in the packaging by having products encased in contoured, tighter "blister" cocoons, instead of large, loose-fitting plastic "windows." These form-fitting cocoons make for a better theft-resistant package solution, as well as using less plastic and reducing cubic volume of the premium product packaging by up to seventy-eight percent, thus helping the environment by saving on shipping volume and fuel. About OSRAM SYLVANIA OSRAM SYLVANIA, together with OSRAM GmbH, is the world leader in automotive lighting for original equipment manufacturers (OEMs) and the aftermarket. The company's global automotive lighting division has its principal North American operations in Hillsboro, N.H., with nearly 700 employees. In addition to TS 16949, this facility has also achieved ISO 9001 and 14001 certifications. Automotive Lighting designs, develops, manufactures and markets state-of-the-art automotive light sources, including auxiliary, advanced halogen, LED and high-intensity discharge lighting for interior, exterior and forward lighting applications. More than 400 lamp types are produced for cars, trucks, and electronics in facilities throughout the U.S., Europe, and Asia. Automotive applications for OEMs are marketed under the OSRAM brand while products for the aftermarket are sold under the SYLVANIA brand. OSRAM SYLVANIA is a leader in lighting solutions and specialty products that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH, a wholly owned subsidiary of Siemens AG. For more information, visit www.sylvania.com.
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