NEW YORK, Oct. 30 /PRNewswire/ -- A diverse array of customized and high- performance cars, trucks and SUVs again dominates the General Motors display at the 2007 Specialty Equipment Market Association (SEMA) Show, but this time there is an underlying message: Green goes with mean.
(See video from General Motors at:
http://link.brightcove.com/services/player/bcpid1269587121)
Many of the 28 vehicles GM will bring to the annual convention of the automotive aftermarket performance and appearance industry either run on alternative fuels, such as E85 ethanol, or feature fuel-efficient performance without compromise. The lineup is headlined by an E85 capable Corvette Z06 owned by Jay Leno. The "Tonight Show" host's new supercar boasts a custom, 500-cubic-inch engine that generates approximately 600 horsepower and is fueled solely by E85. Another mean, green Chevy at SEMA is FlexFuel Chevy Hot Rod, built by GM Performance Division -- a re-creation of the hot rods that competed at early drag strips and land-speed venues of the late 1940s and 1950s. With bodywork inspired by a 1934 Chevy and period styling touches, FlexFuel Chevy Hot Rod mixes vintage style with contemporary technology; it's powered by a 500-horse FlexFuel version of the turbocharged Ecotec engine. It runs on E85, gasoline or any combination of the two. In addition to the alternative-fueled performers in the display, GM will also use the SEMA platform to introduce some influential concepts and production models, including the Pontiac Solstice SD-290 concept, which showcases a unique passenger compartment closeout evoking the spirit of vintage racecars, and a tuner-inspired version of the upcoming 2008 Saturn Astra. GM will also team up with TIS Industries -- the creators of DUB Magazine -- to bring to market D20 branded 20 and 22 inch wheels. Celebrity endorsements will be in full force all over the SEMA show floor as three urban-inspired Enclaves customized by a trio of the industry's most influential designers, including Rick Bottom, former NBA star Jerome Williams' Automotive Street Style, and Mitek will be on display, along with a new Pontiac G8 GT built by rapper 50 Cent and Unique Autosports. Registered journalists can access video, audio, text, graphics and photos for free and unrestricted use at http://www.mediaseed.tv. 10NY07-0094
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