Kelley Blue Book Sponsors Press Days at 2008 New York International Auto ShowCompany Highlights New-Vehicle Information, Analysis and kbb.com as No. 1 Site among New-Vehicle Buyers
IRVINE, Calif., Feb. 26 /PRNewswire/ -- Kelley Blue Book, The Trusted Resource(R) and the most-visited new-vehicle shopping site, is once again an official sponsor of press days and the media center at the 2008 New York International Auto Show on March 19-20 at the Jacob Javits Convention Center in New York City. The sponsorship highlights kbb.com's strong industry leadership position with its most-visited information site among new-vehicle buyers, its timely and accurate new-vehicle data and pricing, as well as expert insight available to the media throughout its market analysts and editorial team. Kelley Blue Book's campaign message at the New York International Auto Show is, "New or Used, You Can Quote Us on It." While best known for its used vehicle values, Kelley Blue Book has been collecting and publishing new-vehicle data, pricing and information since 1965, and making all of its information available to more than 13 million unique vehicle shoppers each month on its No. 1 Web site, kbb.com. Kelley Blue Book will be on-site at the 2008 New York International Auto Show to assist the media with their stories, including providing editorial commentary as well as Kelley Blue Book data. Kelley Blue Book's Jack Nerad, executive editorial director and executive market analyst, will be on-hand to provide expert commentary on manufacturers, vehicle introductions, industry trends and automotive technologies. On the lighter side, Kelley Blue Book also will offer a 'Relax and Refresh' station in the Media Lounge, including two licensed massage therapists to handle aching backs, tense shoulders and sore feet. For registered media needing a pick-me-up, Kelley Blue Book also will provide its own branded energy drink, "Alternative Fuel," and Blue Book-branded bottled water. Also, be sure to check inside your press bag, given to registered journalists in the Media Lounge, for another surprise gift from Kelley Blue Book. For more information, please contact Robyn Eckard, director of public relations, any time before or during the auto show at 323-547-5102. About Kelley Blue Book (kbb.com) Since 1926, Kelley Blue Book, The Trusted Resource(R), has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company's top-rated Web site, kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book(R) Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book(R) Official Guide. Kbb.com is rated the No. 1 automotive information site by Nielsen//NetRatings and the most visited auto site by J.D. Power and Associates eight years in a row. No other medium reaches more in-market vehicle shoppers than kbb.com; nearly one in every three American car buyers performs their research on kbb.com.
Media Contact:
Robyn Eckard Joanna McNally
949-268-3049 949-268-3079
reckard@kbb.com
jmcnally@kbb.com
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