BRP Accelerates Market Presence of Can-Am Spyder RoadsterThe three-wheel roadster is now available in 35 states, 5 provinces and 20 international markets
VALCOURT, Quebec, Feb. 27 /PRNewswire/ -- BRP is accelerating the worldwide deployment of its Can-Am(TM) Spyder(TM) roadster in response to strong market demand. Enthusiasts in 35 states, five provinces and 20 international markets now have the opportunity to order a Spyder roadster. "The impact of creating a new category of on-road vehicles is becoming clearer than ever to us," said Chris Dawson, vice-president of Strategic Planning and Head of the Spyder program. "Consumer response has far exceeded our expectations and we are therefore proceeding with our market expansion ahead of our initial schedule." During a meeting held in Tampa, Florida, BRP provided 250 dealers with a chance to experience the open-air benefits of riding a Spyder roadster and to try out the new Sequential Electronic 5-speed transmission (SE5), which, like the Sequential Manual 5-speed (SM5), includes a transmission-based reverse. In 2008, both the SM5 and SE5 transmission options are available on the Spyder roadster which now comes in three colour choices: Full Moon Silver, Millennium Yellow and Roadster Red. "The SE5 allows even more enthusiasts to experience the thrill of the open road," added Dawson. "It provides a perfect opportunity for riders looking for the latest in clutchless shifting technology and a thrilling, sporty, get-on-and-go ride." The Can-Am Spyder is available for trial at international dealerships in Western Europe, South America, Australia/New Zealand and Russia. The roadster's worldwide deployment is scheduled to be completed within the next two to three years. "As planned, the Premiere Edition international Spyder owners will be receiving their units in the coming months," said Michel Hade, vice-president and general manager, International division. "Since its official launch in February 2007, more than 30,000 consumers worldwide have tried the roadster. Their response through the targeted marketing tours has been very positive and we intend to continue this initiative in 2008," he concluded. The Can-Am Spyder roadster is a three-wheel vehicle (two in the front, one at the rear), that offers the performance of a traditional motorcycle with much of the peace-of-mind of a convertible sports car. It is powered by a Rotax(R) 990 V-Twin engine that produces 106 hp. Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo(R), and Lynx(TM) snowmobiles, Sea-Doo(R) watercraft and sport boats, Evinrude(R) and Johnson(R) outboard engines, Can- Am(TM) all-terrain vehicles and roadsters, Rotax(R) engines and karts as well as direct injection technologies such as E-TEC(R).
www.brp.com
www.can-am.brp.com (R), (TM) and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.
For information:
Corporate: Product:
Johanne Denault Marc R. Lacroix
Manager, Marketing Director
Communications and Public Affairs Can-Am Spyder roadster
450.532.5173 450.532.5023
johanne.denault@brp.com
marcr.lacroix@brp.com
International:
Philippe Normand
Quad, PWC, Sport Boat, Roadster,
Snowmobile
Product Manager
BRP International division
450.532.6410
philippe.normand@brp.com
Appendix 1
Phase 1 and Phase 2 Can-Am Spyder roadster market availability
A. North America Phase 1 Regions: States and provinces with dealerships
that have been selling Spyder roadsters since February, 2007
Arizona, California, Colorado, Florida, Massachusetts, Michigan, Minnesota, New Jersey, New York, Virginia, Wisconsin, Alberta, British Columbia, Ontario and Quebec. B. North America Phase 2 Regions: Additional states and provinces announced today Alabama, Alaska, Connecticut, Georgia, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Missouri, New Hampshire, Nevada, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Washington, West Virginia and Manitoba. C. International: Initial countries outside of North America where the Spyder roadster will be available Argentina, Australia, Austria, Belgium, Brazil, Chile, Finland, France, Germany, Italy, Mexico, The Netherlands, New Zealand, Norway, Portugal, Russia, Spain, Sweden, Switzerland and the United Kingdom.
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