CHARLOTTE, N.C., May 13 /PRNewswire/ -- The International Sport Compact Auto Racing Series (ISCARS) has engaged business consultant Michael Peterson of Titan Associates to identify sponsorship opportunities in the North Carolina and South Carolina region. Formerly the NASCAR Goody's DASH Series, ISCARS is a grassroots racing series that gives new drivers opportunities to gain experience and exposure by participating in events at tracks throughout the Southeast. ISCARS DASH Touring, sanctioned by the American Speed Association (ASA), is America's only sport compact stock car touring series. All makes of sport compact automobiles are eligible for participation in the series with approval of body styles from ISCARS. Drivers and automobile manufacturers alike value the series because it provides useful preparation for participation in the top tiers of NASCAR. "ISCARS provides an excellent opportunity for mid-level sponsors to gain exposure to a very loyal fan base," Peterson said. "With several available sponsorship levels, the series represents a great value for marketing partners. The marketing opportunities available through ISCARS put national advertising exposure within reach for companies of all sizes, including those with smaller budgets." ISCARS is the only grassroots stock car racing series with its own television show. ISCARS Wide Open TV, a 30-minute syndicated show, appears on nine cable networks, including Fox Sports South, America One, Comcast Sports South and Cox Networks, reaching 54 million households. ISCARS officials plan to add an additional 94 million households in 2008 with special programming on ION network. "We are very excited to have Mike Peterson and Titan Associates representing ISCARS," said Randy Claypoole, President and CEO of ISCARS. "We view our sponsors as marketing partners, and we feel Mike and his associates will do an outstanding job servicing these valued relationships." Peterson is the managing director and CEO of Titan Associates, a leadership development company located in Charlotte's Ballantyne area. Unlike many typical business consulting companies, Titan Associates takes a comprehensive approach to business development focused on enhancing employees' potential. "People are an organization's greatest asset," Peterson said. Peterson brings a wealth of experience to his role at Titan Associates and the partnership with ISCARS. He uses the keen insight gained from more than 30 years at Dun & Bradstreet combined with a proven system for strengthening organizations to create targeted business plans for a wide variety of clients. The plans help companies grow and succeed by investing in core attributes such as employee education. For more information about ISCARS sponsorship opportunities, please call Peterson at 704-540-2023 or send an E-mail to mpeterson97@msn.com. To learn more about ISCARS, visit www.iscarsonline.com. For additional information about Titan Associates, please visit www.titanleadership.com.
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