RICHFIELD, Ohio, May 14 /PRNewswire/ -- OEConnection LLC, a recognized technology leader in the online buying, selling and analysis of original equipment parts, today announced its expansion into dealership service lanes with the introduction of ServiceAdvantage to General Motors dealerships. This customizable web-based tool designed collaboratively with General Motors dealerships, helps dealership service consultants quickly and professionally communicate an automaker's recommended routine maintenance based on a vehicle's make, model, year and mileage. ServiceAdvantage supports GM's Simplified Maintenance Schedules by consolidating and synchronizing the hundreds of owner's manual service recommendations for easy and on-demand Internet access by any General Motors dealership in the U.S.

"OEConnection has become a trusted name in more than 90% of GM parts departments by standardizing and delivering dependable parts order fulfillment and productivity tools in a timely, simplified, accurate fashion," commented Chuck Rotuno, OEConnection President and CEO. "This substantial dealership footprint combined with our proven expertise in developing web-based software solutions makes us the logical choice to deliver a comprehensive recommended maintenance solution."

Designed as a customer-facing, interactive sales and service tool, ServiceAdvantage's key component enables auto dealership service consultants to build greater trust and confidence with consumers upon check-in with the Service Department. It is a single point of reference for fast and accurate customer consultation of recommended factory and dealer maintenance. In addition, ServiceAdvantage's interactive online menu is easily tailored to include dealer-recommended maintenance with dealer-specific pricing and labor operations codes. Service managers can add and update menu offerings on demand. ServiceAdvantage can reduce service department costs associated with pre-printing paper menus that get outdated when services or costs change. Additional ServiceAdvantage features include:

     - An interactive multi-point vehicle inspection form providing service
       managers with the ability to measure and increase vehicle inspection
       effectiveness
     - Service manager's pricing analysis tool to more effectively price
       services which could lead to achieving target profit margins and
       revenue.

"Over the last 8 years, we've seen firsthand the dealership's growing dependency on Fixed Operations," added Ted Fellowes, OEConnection Vice President & General Manager Supply Chain Solutions. "With ServiceAdvantage's ability to consolidate and quickly deliver the most accurate and complete recommended maintenance information, service personnel can better serve their customers and keep them coming back. And research has shown that 86% of customers that return to the dealership for regular maintenance will also buy their next vehicle from that dealership. We believe this makes ServiceAdvantage the right application at the right time."

About OEConnection LLC: OEConnection is a provider of web-based technology solutions for automakers, their affiliated dealers, and others in the automotive parts business. Serving over 15,000 dealerships, collision repairers, fleets and repair shops, OEConnection provides the industry's largest ecommerce parts exchange and analysis tools enabling users to better market, manage and purchase original equipment parts. Depended on for over 4.5 million parts decisions monthly, OEConnection solutions facilitate an estimated $8 billion in annual parts trade. OEConnection is a joint venture created by Chrysler, Ford Motor Company, General Motors and Snap-On Business Solutions. The company is headquartered in the greater Cleveland area at 4205 Highlander Parkway, Richfield, OH 44286. For more information, email Janice.Schenk@OEConnection.com, visit www.OEConnection.com or call 888-776-5792, x1891.

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