LONDON, May 16 /PRNewswire/ -- Created by DDB London, Volkswagen's "See Film Differently" campaign, continues the idea of shedding light on cinema classics. The straight-to-camera interviews expound conspiracy theories that expose the apparent hidden meanings in well-known films. Volkswagen's support of independent cinema has been pushed further this year, with the idents being set, not in a cinema environment as before, but on a film set. And it is not the actors and directors who are interviewed, but the people behind the scenes - the wardrobe lady, the stunt man, the canteen chef. Directed by Andy McLeod, the idents, comprising of two 60-second and three 20-second slots, will run in independent cinemas from 23rd May. Notes to Editors
Credits
- Project name: Volkswagen "See Film Differently"
- Client: Sally Chapman; Communications Manager
- Brief: Raise awareness of Volkswagen's sponsorship of independent
cinema.
- Creative agency: DDB London
Contact
For more information please contact Grace Wright
Tel: +44(0)20-7258-4050
Email: grace.wright@ddblondon.com
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