BETHESDA, Md., May 16 /PRNewswire/ -- The electrical construction industry's NECA-IBEW team broke new ground in union recruitment when they became the first to sponsor a NASCAR driver with the aim of promoting a website. Alli Owens, the sponsored driver and among the youngest women ever to compete in NASCAR events, races her #12 car emblazoned with the URL www.electrifyingcareers.com, the main apprentice recruiting website created by the International Brotherhood of Electrical Workers (IBEW) and the National Electrical Contractors Association (NECA). "It was clear to us that NASCAR sponsorship was an optimal fit for our recruitment strategy," says Ed Hill, president of IBEW. "NASCAR is the number two sport in America in terms of audience draw, just behind the NFL, and 58 percent of those fans are between the ages of 18 and 44, right in our target demographic. The alliance creates a powerful national marketing platform for reaching millions of potential recruits." Since the sponsorship began, visits to the website have risen by more than 300 percent. Says E. Milner Irvin, president of NECA, "We're proud to support Alli as she moves up in the rankings. At the same time, we're speaking to our target audience. We're raising awareness and driving traffic to our website. And once there, we're giving visitors a persuasive presentation of the career opportunities open in the electrical construction and information systems industries. In that regard, the program has been an unqualified success." ABOUT NECA AND IBEW Through their joint marketing organization -- the National Labor-Management Cooperation Committee (NLMCC) of the organized electrical construction industry -- NECA and IBEW together work to: -- Reach customers with accurate information about the industry; and
-- Achieve better internal communication between labor and management.
NECA has provided over a century of service to the $130 billion electrical construction industry that brings power, light and communication technology to buildings and communities across the United States. NECA's national office and 119 local chapters advance the industry through advocacy, education, research and standards development. With 725,000 members who work in a wide variety of fields -- including construction, utilities, telecommunications and manufacturing -- the International Brotherhood of Electrical Workers is among the largest member unions in the AFL-CIO. The IBEW was founded in 1891. For more information, visit http://www.thequalityconnection.org.
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