Harley-Davidson Online Application Maps Out Fuel Stops for Any Road TripMore than 14,000 Shell Stations and Amenities Identified on Interactive Map
HOUSTON, May 19 /PRNewswire/ -- Motorcyclists just got an interactive tool that will make it easier to map out their fueling pit stops for cross-country road trips. Thanks to Harley-Davidson(R) Ride Planner version 2.0, riders have immediate access to customizable maps that include the more than 14,000 US Shell-branded gasoline stations along any route. The Harley-Davidson(R) Web-based Ride Planner allows motorcyclists to pre-plan their trip utilizing an interactive map, which identifies the locations of authorized Harley-Davidson(R) dealers and now, Shell-branded stations. Shell has long offered a Web site for the public to search for Shell stations by city or zip code at http://www.localshell.com and see which amenities each station provides, including convenience stores, operating hours, ATMs, air/water, and soon, more items such as restaurants. However, using Ride Planner 2.0 at http://www.harley-davidson.com will allow riders to identify all Shell-branded sites along each potential route. Additionally, they will be able to get an aerial satellite view of the station and its surroundings prior to the trip. "The alliance between Shell and Harley-Davidson to bring this level of convenience to motorcyclists was an obvious fit," said David Bunch, Shell general manager of North America retail marketing. "The inclusion of Shell locations in the updated version of Ride Planner helps ensure riders will know where to fill up with the quality premium gasoline recommended for their bikes. This adds a level of certainty by ensuring riders can make it to their destination without running out of gasoline, which will make every ride that much more enjoyable." While Ride Planner 2.0 is already being used to plan both regional and national trips, this summer it will see its highest profile ride to date with the Ride Home to the Harley-Davidson(R) 105th Anniversary Celebration. Riders can already go online to choose from 105 official starting points, or map out a personalized trip from their own garage. Ride Planner 2.0 is easier to use than a traditional map because it offers multiple interactive methods to create and edit a ride plan. New, dynamic locations along each route, satellite imagery and highlighted points of interest make trip planning that much more enjoyable. Motorcyclists -- and motorists as well -- who are looking for specific route suggestions should be sure to check out the roads overlay feature that presents highlighted routes on the map with an overview, rating and reviews by other riders. "The interactive features on Ride Planner 2.0 were designed to help Harley-Davidson riders and owners achieve the ultimate motorcycling experience," said Joanne Bischmann, Harley-Davidson vice president - licensing and special events. "For example, we wanted riders to be able to easily locate quality fuel stops along their route, which is why we chose to partner with Shell. Not only are they the leading gasoline brand in the US, but they have over 14,000 stations from coast to coast. We are also pleased to give them the distinction of exclusive fuel provider of the 105th Anniversary Celebration." About the Shell & Harley-Davidson(R) Alliance For more than 100 years, both Harley-Davidson(R) and Shell have been providing riders with the quality products for an enjoyable ride -- Shell with premium fuels and Harley-Davidson(R) with premium motorcycles. The alliance between Shell and Harley-Davidson(R) includes:
-- Shell is designated as the exclusive fuels sponsor of the
Harley-Davidson(R) 105th Anniversary activities
-- Visibility of Shell in the online Harley-Davidson(R) experience
As the alliance between Harley-Davidson(R) and Shell evolves, more information will be available on both companies' Web sites at http://www.harley-davidson.com and http://www.shell.com/us. About Shell Gasolines Shell V-Power(R) is America's best-selling premium-grade gasoline and it contains more than five times the minimum amount of cleaning agents required by federal government standards. Shell V-Power(R) is specifically formulated to help remove gunky engine build-up left behind from low-detergent discount gasolines on critical engine parts, specifically intake valves and fuel injectors. Shell Regular and Shell Mid-grade gasolines also contain twice the minimum amount of cleaning agents required by government standards and stop gunky build-up. Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group and . For more information, please visit http://www.shell.com Motiva Enterprises LLC refines and markets branded products through approximately 8,100 Shell-branded stations in the Eastern and Southern United States. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Disclaimer statement: This announcement contains forward-looking statements, that are subject to risk factors associated with the oil, gas, power, chemicals and renewables business. It is believed that the expectations reflected in these statements are reasonable, but may be affected by a variety of variables which could cause actual results, trends or reserves replacement to differ materially, including, but not limited to: price fluctuations, actual demand, currency fluctuations, drilling and production results, reserve estimates, loss of market, industry competition, environmental risks, physical risks, risks associated with the identification of suitable potential acquisition properties and targets and the successful negotiation and consummation of transactions, the risk of doing business in developing countries, legislative, fiscal and regulatory developments including potential litigation and regulatory effects arising from recategorisation of reserves, economic and financial market conditions in various countries and regions, political risks, project delay or advancement, approvals and cost estimates. Please refer to the Annual Report on Form 20-F for the year ended December 31, 2007 (as amended) for a description of certain important factors, risks and uncertainties that may affect the Shell Group's businesses. Neither Royal Dutch Shell plc nor any member of the Shell Group undertakes any obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or other information. Cautionary Note to US Investors: The United States Securities and Exchange Commission ('SEC') permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions. We use certain terms in this presentation, such as "expected producible resources" and "amount of reserves we expect to produce", that the SEC's guidelines strictly prohibit us from including in filings with the SEC.
|
