Mainstream Media and NASCAR Join Forces on 'Chase for the Cup'In September NASCAR Fans will get the read of their lives with "Chase for the Cup"
CLEARWATER, Fla., June 18 /PRNewswire/ -- Mainstream Media International (MMI), a leading sports marketing and publishing company based in Clearwater, FL, will publish "Chase for the Cup," officially licensed by NASCAR. This perfect bound, high gloss publication will consist of approximately 160 pages, filled with full color photos, interviews with drivers and crews, track profiles and feature stories on the hottest topics in the sport. Nationwide distribution is scheduled for early September, shortly before the start of the "Chase for the NASCAR Sprint Cup." MMI is confident that as an officially licensed publication there will be many additional benefits for readers and advertisers alike. Known throughout the sport to feature articles from some of the leading journalists and insiders, the magazine will now feature the official NASCAR marks for "The Sprint Cup Series" and "Chase for the NASCAR Sprint Cup," along with the "NASCAR Library Collection" logo. The agreement gives MMI access to NASCAR's statistical database along with other information available only to NASCAR licensees. "With the enhanced brand, fans will ultimately find it easier to locate 'Chase for the Cup' at their local retailer and through many specialty and online stores. Through the agreement, MMI will also be working with NASCAR partners, affiliates, and other licensees to facilitate unprecedented levels of subscription sales. Unmatched editorial and distribution will give millions of NASCAR fans unparalleled access to the best Chase Preview Magazine that money can buy," said MMI Chief Operating Officer, David Jacobstein. "We look forward to forging the relationship with Mainstream Media on this annual publication that will provide the NASCAR fan complete coverage of the 'Chase for the NASCAR Sprint Cup,'" said Jennifer White, director of publishing at NASCAR. "As part of the NASCAR Library Collection, 'Chase for the Cup' will continue our efforts to offer fans an inside look at NASCAR." About NASCAR The National Association for Stock Car Auto Racing, Inc. (NASCAR), celebrating 60 years in 2008, is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport -- holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in more than 30 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Craftsman Truck Series), four regional series, and one local grassroots series, as well as two international series. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto. About MMI Mainstream Media International is a leading sports marketing and publishing company with existing business interests and/or rights holder agreements including College Football Championship Bowl Games, NASCAR, PGA Tour and LPGA Tour events. MMI began publishing "Race for the Cup" in 2005 as an independent fan magazine in response to strong demand for a high quality, informative and entertaining publication featuring the new NASCAR postseason format. MMI works with event partners and clients in the areas of sponsorship representation, custom publishing and other event marketing and promotions. Corporate clients include Activision, Allstate Insurance, Bank of America, GlaxoSmithKline, HSBC, Hormel, Procter & Gamble, 3M Company, and more. Further information, is available at www.gommi.com .
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http://www.gommi.com/cftc/cftc_publications.htm
Contacts: Christy O'Neill, Mainstream Media International Accounts Manager (678) 366-1211 - or coneill@gommi.com Tom Sullivan, NASCAR Manager of Business Communications, 704-348-9613 or tsullivan@nascar.com
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