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Couple Breaks Guinness World Record for U.S. Fuel Efficiency


HOUSTON, Oct. 13 /PRNewswire/ -- After 22 days, driving 9,419 miles and using less than 12 tanks of Shell Ultra Low Sulfur Diesel fuel, global world-record holders John and Helen Taylor broke the existing Guinness World Record for lowest fuel consumption on a road trip across the continental United States. On this drive, which began Sept. 3, the Taylors achieved 58.82 miles per gallon, surpassing the existing record by more than seven mpg, improving the record by 14 percent. Following the "FuelStretch" tips they developed with Shell and driving the all-new, clean diesel Volkswagen Jetta TDI, John and Helen were able to stretch the boundaries of fuel efficiency.

"We congratulate the Taylors on this very special accomplishment and hope it will prove to drivers across the country that a little modification of driving habits can truly help maximize fuel economy. It proves that a real difference can be made through proper vehicle maintenance and smart driving techniques," said Jens Mueller-Belau, U.S. Retail Fuels Marketing, Shell Oil Products U.S. "We're glad that the Taylors again chose Shell fuel and used Shell "FuelStretch" tips to power their latest world record challenge."

Following are Shell "FuelStretch" tips* designed to help drivers save money.

1. Drive smoothly: Avoid heavy acceleration or braking. Speeding, rapid acceleration and braking can lower your gasoline mileage by 5 percent at lower speeds around town and by 33 percent at highway speeds.

2. Replace dirty or clogged engine air filters: Replacing a dirty or clogged engine air filter with a clean one can improve gasoline mileage by as much as 10 percent. A car's engine air filter can protect the engine from impurities.

3. Keep your engine well-tuned and repair any problems immediately: A well-tuned engine can improve fuel economy by up to 4 percent, so be sure to follow your car manufacturer's recommendation on servicing.

4. Make sure tires are not over or under-inflated: Proper air pressure cuts down on fuel used while driving. Keeping tires at the correct pressure can improve your gasoline mileage by more than 3 percent.

5. Avoid carrying excess weight: Keep your trunk and back seat clear of unnecessary items that only add weight. Removing excess weight can improve your gasoline mileage.

6. Use the recommended grade of oil in your engine: Following your manufacturer's motor oil recommendation can improve gasoline mileage by up to 2 percent. Look for motor oil that says "Energy Conserving" on the API performance symbol to ensure it contains friction-reducing additives.

7. Choose a high-quality gasoline: Top automakers say that carbon deposits can build up on critical engine parts, which can decrease the power, performance and fuel efficiency of your vehicle. Volkswagen recommends using TOP TIER Detergent Gasolines to help keep engines clean. All Shell gasolines meet TOP TIER standards and stop gunky build-up on critical engine parts to help cars perform at their best.

8. Avoid idling: When you idle, you get zero miles per gallon.

9. Avoid higher speeds: Gasoline mileage usually decreases when driving at speeds over 60 miles per hour.

10. Plan your outings to avoid separate trips: Combine your errands into one outing to avoid short separate trips. This helps avoid unnecessary cold starts and keeps your car's engine running warm and more efficiently.

11. Pay with a rebate credit card: Credit cards offer a simple way to pay for things quickly, but using a rebate credit card means earning rewards with every purchase. For example, with a 5 percent rebate on Shell gasoline purchases and a 1 percent rebate on all other purchases**, the Shell Platinum MasterCard(R) from Citi, is one of the best rebate cards of its kind, helping consumers lower the cost of driving without sacrificing the quality of their gasoline. For example, the Taylors would have saved $32.00 on their overall fuel costs if they used the Shell Platinum MasterCard on their cross-country drive.

"It was a thrill to drive around this beautiful country and break the existing fuel efficiency world record here in the U.S.," said Helen Taylor. "We hope that our achievement will inspire Americans to adopt fuel-saving driving techniques to save money, fuel and reduce carbon emissions."

As the cost of driving seems to rise every day, drivers are looking to get the most out of every tank. For more information on simple ways to increase fuel efficiency and save at the pump, please visit www.shell.com/us/fuelstretch and www.fuelacademy.com. For more information on Volkswagen, visit http://media.vw.com/.

*Some tips sourced at www.fueleconomy.gov

** Subject to credit approval. Rebates on Shell gasoline are calculated on total Shell gasoline purchase, not price per gallon. All rebates are automatically credited on your statement against future Shell gasoline purchases made with your card. See the Shell Platinum MasterCard Rebate Program Terms and Conditions with application.

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of more than 6,000 branded gasoline stations in the Western United States. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through more than 8,200 branded stations in the Eastern and Southern United States. Shell Oil Company is an affiliate of the Shell Group [ and ]. For more information, please visit "www.shell.com.

Disclaimer statement

This document contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as "anticipate," "believe," "could," ,"estimate," "expect," "intend," "may," "plan," "objectives," "outlook," "probably," "project," "will," "seek," "target," "risks," "goals," "should" and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this Report, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for the Group's products; (c) currency fluctuations; (d) drilling and production results; (e) reserve estimates; (f) loss of market and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including potential litigation and regulatory effects arising from recategorisation of reserves; (k) economic and financial market conditions in various countries and regions; (l) political risks, project delay or advancement, approvals and cost estimates; and (m) changes in trading conditions. All forward-looking statements contained in this document are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Each forward-looking statement speaks only as of the date of this document. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this document. The United States Securities and Exchange Commission (SEC) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions. We use certain terms in this document, such as "oil in place" that the SEC's guidelines strictly prohibit us from including in filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575 and disclosure in our Forms 6-K file No, 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.


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